About Us

We’re Illuminate Rx – a pharmacy benefits manager (PBM) built for clients who are ready for something not simply different, but better.

We shine a light on value-based pharmacy benefits, delivering unprecedented clarity, flexible solutions, and genuine cost control. No hidden fees. No opaque contracts. Just brighter pharmacy benefits, built by pharmacists who are committed to doing the right thing, and available through a partner clients know and trust – RxBenefits.

What We Do

Illuminate Rx offers a new kind of pharmacy benefits management – one that puts clients in control and emphasizes affordability and outcomes. Our independent, data-driven approach offers clients the transparency and flexibility they need to identify and pursue strategic cost-saving opportunities. From thoughtful formulary design that prioritizes specialty generics and biosimilars for savings that make sense, to network options that meet the unique needs of clients and members, the client chooses what they want in their pharmacy benefits program to achieve better clinical outcomes and care at a lower net cost.

Why Us

Pharmacy benefits have been clouded by complexity and held back by a lack of innovation for too long. So much confusion arises regarding rates, rebates, and contract terms that it has been virtually impossible for anyone to identify and activate real opportunities for savings. We knew there had to be a better way.

So, we built it.

You Spoke. We Listened.

Before building, we asked clients what they need and want for their pharmacy benefits partner and plan.

Here is what they told us:

10 out of 10

were interested in alternative PBM options

9 out of 10

said a custom or flexible formulary is key

8 out of 10

told us that clarity and transparency are critical

We created Illuminate Rx to give clients a valuable and attractive alternative that prioritizes:

Clarity and control with full transparency into pricing, rebates, and plan performance

More predictable plan economics so clients know exactly where the dollars are going and that they are spent wisely

Formularies and network options that fit client and member needs, rather than rigid cookie-cutter solutions

Specialty drug strategies that look to contain costs without compromising care

Sustainable, long-term strategies that underscore the critical importance of balancing cost savings and member health

Human-led service that is digitally enabled for a better member experience at scale, to keep them engaged, informed, and satisfied

Illuminate Rx is not here to play by the old PBM playbook.
We’re here to rewrite it.